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    Shruti Balaji       Contact Me!!                                           
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Tiger SOJU @ ZOUKOUT 2023 🐅


LETS PARTAAY!! ( BUT ALSO BUILD LONG LASTING BRAND AFFINITY!)


As part of the team at PSYKAHOLICS, I specialized in body marbling, a captivating form of body art. Inspired by their campaign - “Make the Twist” and  “Show your Stripes” my role involved created swirling and stripes patterns in the iconic tiger patterns representing the fusion of SOJU and Lager.






STRATEGY:



Each arm has a unique swirling design that is activated under UV LIGHTS.   I guided festival-goers through the customization process, helping them choose colors and patterns that reflected their individual style.  I needed to balance the consistency and water temperature just right to create the most vibrant designs for festival goers along with my teammates Nicole Prasetia and Luke Tan.