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🎥 The LEGO Group SOCIAL MEDIA WORK  📸


LEGO Weddings Campaign: RESULTS? 126K  Likes on Instagram


THE CHALLENGE: 
LEGO is often seen as just an expensive kids building toy. How do you get Adults to meaningfully use LEGO bricks in special moments in their life?

SEIZE THE MOMENT:
LEGO weddings seemed like the perfect way to have the heart & laughter of never having to lose the playful spark in your life no matter how old you grow.

OUR CAMPAIGN:
LEGO LOVE STORIES: COUPLES WHO PLAY TOGETHER STAY TOGETHER! 


Note: As an art director Intern, I got to select the couples, curate questions and do background reserach on the couples and then help interview them along with our Social Content Creator Jiahui Wee and Video editor Intern Rachel Ong. I also helped transcribe the interviews, select the best parts of the clips, collect and shortlist the photos We were guided by Project Manager June Foo who helped us reach out to the couples and Samatha Young for copywriting, our creative director was Primus Nair and Social Stratgeist: Samuel Lee.

LEGO Weddings SOCIAL POSTS : RESULTS? 




https://www.instagram.com/p/Cx2pB_Ssmep/?img_index=1

People loved how real and authentic it was! Look at some of the cute comments :) It was so fun interviewing the couples, we had over 6 hours of footage to cut into a 1 min reel.




People Magazine reached out and did a feature on our campaign too! Guess people loved LEGO Weddings :)





SOCIAL POSTS:


These were posts done as a part of my Art Director Internship @ THE LEGO GROUP APAC. These posts were made alongside Rachel Ong :  content producer intern, with input and approval from Samuel Lee: content strategist and Karine Tan: Art Director. These were social posts requested by branches of LEGO worldwide for occasions based posts. 



Japan : Respect for the Aged Day
https://www.instagram.com/p/CxUTuywsWct/?img_index=1



Korea: Cheusok
https://www.instagram.com/p/CxwhpUhsuUb/



Malaysia Day Post on Facebook: 
https://www.facebook.com/LEGOMalaysia.official/posts/pfbid0VkXHD43aDHVCuJpiYRHYKcTPi9nNp2QLem46LvbtyoCZvRbHKMWNBiyATnupcCPhl




LEGO JAPAN: Super Blue Moon
https://twitter.com/LEGO_Group_JP/status/1696810045365694511




LEGO Singapore,Malaysia and India Facebook: Deepavali
Click on the icon for the link to the post