🪭 INTAN House Museum 🏺

📍 Brief in Brief

Intan House Museum in Joo Chiat Singapore is one of the last original authentic Peranakan (Straits Chinese) Home Museums in Singapore containing a diverse range of over 1500 peranakan artefacts. The museum relies on older heritage enthusiasts for vistors and has a low footfall due to lack of brand awareness among younger audiences.

🖍️ Sketches and Trial Routes of Illustration

Early Sketches and Iterations after a site visit to the museum:

💡 Insight

Owner and Peranakan Alvin Yapp mentions that most people forget that Peranakans are more than just known for the style of ceramic tiles they invented in the 60’s.

✏️ Brand Strategy

How might we design merchandise that highlights the diverse range of artefacts on display at the museum and encourage younger people to visit and authentically learn more about Peranakan culture? Additionally, how can we incorporate traditional Buddhist Peranakan motifs like the 8 auspicious symbols by making them more appealing and relatable as keepsake souvenirs?

Before you take a look some of my sketches and our gorgeous photoshoot, browse these articles to learn a bit more about the house and museum! The museum has been featured on Conde Nast Traveller, CNN and Time Out Magazine

https://www.timeout.com/singapore/things-to-do/the-intan
https://edition.cnn.com/style/gallery/alvin-yapp-collectors/index.html
https://www.cntraveler.com/activities/singapore/the-intan

📍 Product Photoshoot

Client: Photo Phactory by Valley Arora collaborating with the Intan House Museum
Photography and Editing: Jun Liang
Art director and product designer: Me!

MDF Serving Tray

I Illustrated my favourite Peranakan objects from the museum. Beautifully adorned with retro colours and textures that evoke nostalgia and charm ( I went crazy with texture layers on procreate) , this product combines functionality with a touch heritage-inspired style that serves as a captivating centerpiece for any setting.

Set of 6 MDF coasters and Box

Set of 8 Desert Plates

This stunning set of 8 porcelain plates are inspired by the traditional border of Peranakan ceramics, these porcelain plates feature a unique design featuring one of the revered Buddhist symbols: the Lotus Flower, Golden Fish, Parasol, Conch Shell, Eternal Knot, Victory Banner, Dharma Wheel, and Treasure Vase. Perfect for serving your favourite Kueh Lapis or Ondeh Ondeh!

Set of 6 Cushions made of Holland Velvet

Packaging

🛍️ Retail Activation

I also designed the retail popup at design orchard: We decided on a design that spotlighted the objects in the house so entering the structure almost felt like you were entering the building itself, we literallly bought the museum to you! This was my first time designing a retail pop up

Items on Display

Shelf with new Decals

Closeup Views: Mini Loveseat perfect for Instagram Selfies

🌃 I’m on a billboard ( well my work is!)

My designs were also featured on the Design Orchard Billboard: it was a dream come true to see the video being spotlighted!

📰 Newspaper feature

We got a feature in the straits times in the Arts and Culture Section!

https://www.straitstimes.com/life/home-design/design-news-photo-phactory-x-the-intan-collaboration-lasalle-student-show-pianoland-at-westgate