F1 x Photo Phactory Merchandise 2022

F1 Singapore collaborated with Photo Phactory (the company I was interning at) to bring out merchandise for the Formula One Nightrace held in 2022. The products needed to reflect Singapore’s perfect fusion of tradition meets modern.

♦️Concept Art

Here are some of my starting sketches before I jumped into creating the final artwork. We had just 2 weeks to finish so it was literally a ‘race against time’ to deliver. Initially we presented two prints inspired by the chequerboard racing pattern but finalised on the shophouse print.

🚗 The Design Idea

I was inspired by the two-story shophouses of Little India and wanted to represent the spirit of Cultural Diversity. These shophouses embody the old-world spirit of Singapore and have a special place inside the heart of every Singaporean. The vision that both Formula One and Photo Phactory had was to incorporate the world of Formula One and our Island’s signature architecture to create the perfect design that represents the Singapore Grand Prix. 🏁 🇸🇬

The finished design shows a Formula 1 car with a Peranakan Tile-inspired livery zooming towards the finish line crossing the worlds of old and new. I wanted to pay homage to the technical artistry and magic it takes to create a Formula One car. I kept the colors and illustration style simple in classic SG colors; Red, White and Black with some palm trees in the background. This was also to ensure that the livery was not in favour of any particular team.

🚗 Products on Display @ Design Orchard

Pics at Design Orchard where the merch SOLD OUT (thats me on the top right !!) The shirt was quite popular among tourists at the event.

_{NOTE: The final product images and design belong to PhotoPhactory by Valley Arora , I took these photographs and created the design while interning at the company.

Click to View the Instagram post}