F1 Grand Prix Season Singapore 2023 🏁

Formula 1 Singapore had an open contest to find a designer to create the official T-shirt and Merchandise for GPSS Singapore 2023 and I won!
This merchandise was worn by all GPSS partners and crew across the 4 party precincts during the 10-day event!

🏎️ Brief in Brief

An Instagram post containing 2 sentences: Design an illustration that reflects the dynamic and multicultural nature of the race incorporating 4 part precinct areas : Sentosa island , Orchard road, Kampong Gelam and Boat Quay.

Sketches and Trial Routes of Illustration

Here are some of my early sketches and inspiration ideas.

🚦 Insight

Most F1 merchandise skews towards a particular team and is explicitly targeted at men :(
Typical F1 Singapore designs include cliched vector illustrations of Marina Bay Sands or Singapore Flier.

🚨 Brand Strategy

How can I design a unisex design that honors the history of the F1 Race in Singapore but can be adapted across different physical and digital formats?

My t-shirt design had to reflect the 5 pillars of GPSS : inclusivity, variety, opportunity, sustainability, and hospitality. Formula One represents the epitome of engineering, precision and creativity, and I needed to translate these qualities into the design.

This was my final design that got selected.

🏎️ OFFICIAL PHOTOSHOOT

I got to model and art direct the shoot ;) truly and unforgettable experience!

Photo credit : JunLiang
Photos owned by : Photo Phactory
Models : myself and Shaniah Kiew.

For the manufacturing, I partnered with Photo Phactory (a company I previously interned with) to produce merchandise which included tshirts, waterbottles, tote bags and much more.

To view more, visit the Photo Phactory SG instagram account.