🎁 Design Orchard Holiday Card 2023 🎄
🎅🏼 Brief in Brief:
Illustrate the Design Orchard building, showcasing the splendour of Orchard Road. It needed to subtly promote the offerings available at Design Orchard, be non-christmas specific (this card would be on sale until march 2024) but with some festive elements.
❤️ Design for Good:
Proceeds from the sale of this card including my artist fee were donated to Epworth Community Services centre of positive recovery in Singapore which provides specialised therapeutic services to support children, youth and their caregivers in their mental well-being.
🖌️Early Sketches
Note: This was an entry to a contest I won: Open to any artist residing in Singapore to create an A5 illustration featuring the Design Orchard building and Design Orchard Brands.
Final Illustration
This special holiday card ‘Design Orchard at Dusk’ designed by me is all about celebrating the holiday spirit of warmth and generosity.
At night, Design Orchard transforms into a hub of glitz and glamour where Singapore’s finest homegrown designs shine ! From the twinkling lights to local landmarks like Orchard Gateway and orchard central, I did a quick urban sketch of the building and inked in the details at home. Decked in the finest fashion that Singapore has to offer reflecting the vibrant communities that gather on Orchard road during the holiday season, the people on the card are featured wearing a traditional qipao and sarong kebaya.
Here are the cards being kept for sale the billing counter
This design was submitted on of behalf of Photo Phactory : The company I was freelancing for at the time.