BRAND ACTIVATION:
Adidas Singapore Shoe Customisation 👟
EVENT:
OCTOBER 2022 @ The Adidas Flagship Store : Orchard Road: For the ADI CLUB Members week celebrations
THE CHALLENGE:
How do you get customers to express their own personal style and meaningfully customise their own shoes, highlighting how Adidas not only supports just athletes, but also creativity!
🩵 THE METHOD:
Use the art of hydro drip to allow customers to customise order or create unique designs on any Adidas shoe. Hydro drip is long lasting and dries almost instantaneously. The best part is that no two designs will ever look the same, which resonates deeply with the Adidas brand of individuality.
👟 MY ROLE:
I customised shoes using the hydrodrip process for influencers and customers. I took on the exciting task of marbling Stan Smiths and Nizzas : take a look at some of my creations below :) This was a freelance project I did as part of an art collective called Psykaholics by Luke Tan. As a part of the team, my role was blending various marbling colors on water to achieve each ADICLUB member’s desired visual effects on the shoe, ensuring each pair was a unique expression of their personal style.
I love marbling , it’s so much fun strategically swirling and dipping the shoes to create mesmerizing patterns. To enhance the customer experience, if a customer was interested, I helped them dip the shoes in the water so they could participate in the pattern transfer. Marbling is quite chaotic and the results can be quite unpredictable ! As a BIG fan of Adidas, It was a dream come true to be a part of their workshop and add my own personal style to the sneakers.
Adidas Singapore posted about it extensively on their Instagram and invited influencers to the event who received customised shoes made my me!
Here is a short clip of me customising the shoes inside the store !